A publication of the Centre for Advancing Journalism, University of Melbourne


SWARM: The unhealthy truth behind China’s ‘BM’ craze

European fast-fashion brand Brandy Melville has become a staple in the wardrobes of many Chinese women, but to fit into the brand’s controversial ‘one size fits all’ clothing, women are choosing style over food.  Yue Jiang reports. 


Story by Yue Jiang

This report was created for the Science Gallery Melbourne’s SWARM exhibition with support from All The Best radio.

Producer/reporter: Yue Jiang

Supervising Producer: Eugenia Zoubtchenko

About The Citizen

THE CITIZEN is a publication of the Centre for Advancing Journalism. It has several aims. Foremost, it is a teaching tool that showcases the work of the students in the University of Melbourne’s Master of Journalism and Master of International Journalism programs, giving them real-world experience in working for publication and to deadline. Find out more →

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