A publication of the Centre for Advancing Journalism, University of Melbourne

Animal activists using virtual reality to promote veganism


Jack Kilbride reports on vegan campaigners using virtual reality to push their cause.

Posted by The Citizen on Thursday, September 29, 2016
Video report by Jack Kilbride

Melbourne-based animal rights group Anonymous for the Voiceless has taken to Bourke Street on weekends with a collection of TV screens and virtual reality headsets.

They hope their 21st Century approach to activism will convince Melburnians to “go vegan”, reports Jack Kilbride.

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